Lisa Gelobter
CEO and Co-Founder

With 25 years in the industry and products that have been used by billions of people, Lisa has a deep and proven track record in software. She has worked on several pioneering Internet technologies, including Shockwave, Hulu, and the ascent of online video.

Lisa’s experience ranges from small, entrepreneurial startups to large, established organizations. Most recently, she worked at the White House, in the U.S. Digital Service, serving as the Chief Digital Service Officer for the Department of Education. Previously, Lisa acted as the Chief Digital Officer for BET Networks and was a member of the senior management team for the launch of Hulu. She has an expansive background in strategy development, business operations, user-centered design, product management, and engineering. Lisa brings consumer focus and transformative practice to bear in technology, media, and the social sector.

She is also proud to be a Black Woman with a degree in Computer Science. Go STEM!

Heidi Williams
CTO and Co-Founder

Heidi has been in the tech industry for over 23 years. Prior to co-founding tEQuitable, she founded WEST, a cross-company mentorship program for women in tech. Before that, she spent 4 years at Box as VP of Platform Engineering and 17 years at Adobe in a variety of engineering, product, and partner roles including working on Dreamweaver 1.0. She also serves as a technical advisor for PaymentWorks and Raise For Good and has been a mentor for several FastForward Accelerator tech non-profits. 

Heidi's strengths as an engineering leader include entrepreneurial spirit, strategic thinking, business focus, creativity for solving complex problems, and a natural interest in what makes people tick.

Heidi has a B.S. in Computer Science from Brown University and attended the Stanford Executive Institute in 2008.

Freada Kapor Klein

Freada Kapor Klein, Ph.D., is a nationally recognized authority on issues of bias, harassment, and diversity.

She co-founded the first organization in the United States to focus on sexual harassment in 1976; and launched a boutique firm in 1987 which offers consultation, research, and training to a broad range of clients, including top tier international professional services firms and corporations. She also helped McKinsey and other professional service firms establish their Ombuds practice in the 1990s.

Freada established the Level Playing Field Institute in 2001 to promote innovative approaches to fairness in higher education and workplaces by removing barriers to full participation. The Institute has conducted landmark research on the impact of workplace unfairness on employees and employers. Findings from this research are included in Freada's book Giving Notice: Why the Best and the Brightest Leave the Workplace and How You Can Help Them Stay.

Freada is also a partner at Kapor Capital.

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